The Vancouver Sun newspaper reports:
American retailer J.C. Penney has recently released a Father's Day print ad showing a real-life same-sex couple hugging their two young kids. "What makes Dad so cool?" reads the copy. "He's the swim coach, tent maker, best friend, bike fixer and hug giver -- all rolled into one. Or two."This is a terrible image for Father's Day. No, these are not dads. These are two white non-married American gay men who managed to somehow adopt two kids from overseas. One is an Asian boy and the other is a Central American girl. These men did not father these kids.
J.C. Penney has proven (again) that it is committed to including the gay community. Indeed, the retailer caused a commotion earlier this year when it employed openly gay talk-show host Ellen DeGeneres as its spokeswoman. Despite being accused of abandoning "traditional values" by conservative groups like One Million Moms, the retailer stuck with their spokeswoman, saying that "Ellen represents the values of our company."
Worse, the men are praised for things like being a "swim coach". Being a parent is a lot more than being a swim coach. He is not a "best friend". He directs the upbringing of the child.
Would an ad for Mothers Day say, "She's the dance coach, doll maker, best friend, button fixer and hug giver -- all rolled into one. Or two."? Such an ad would trivialize moms, and the JC Penney ad trivializes dads.
The men are not actors, but a real-life Texas couple.
Some people want a boycott:
Having previously threatened to boycott JCPenney after Ellen DeGeneres was tapped for a spokesperson role, One Million Moms once again fired off against the Texas-based retail group online. "One Million Moms (OMM) is disturbed that JC Penney's (JCP) is continuing down the same path of promoting sin in their advertisements," the group, which also slammed JCPenney's decision to feature a lesbian couple in its Mother's Day Catalog, wrote on their website. "We must remain diligent and stand up for Biblical values and truth. Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature."I do not go that far. I am not complaining about what these men do in private. My complaint is about the systematic devaluation of fathers in our society.
The LGBT crowd is only 1-2% of our population, and few would even notice if they kept their private affairs private. But talk of same-sex marriage is throughout the news media, and now even in advertising campaigns. Pres. Barack Obama has decided that he needs their support for his re-election.
Hardly any gay men want to get a same-sex marriage and then adopt kids. Hardly any lesbians want to either. The gay shrink Bret K. Johnson pretends to be a child psychologist, but he would not want to have anything to do with any real kids. The main reason for lesbian marriage is to cut fathers out of the child's life.
Am I wrong here? If so, tell me why JC Penney is running this ad for Fathers Day. The ad is offensive and insulting, and denies what fatherhood is all about.