Silly fatherhood promotion

I found this ad in my local Santa Cruz newspaper, Nov. 23, page A7. I guess it had some space to fill, and did not have a paid ad.

What does it mean? The link is to www.fatherhood.gov. That fatherhood is all about tic-tac-toe? I appreciate that someone is trying to recognize the importance of dads, I guess, but I do not think this helps.